• High customer frequency with an average of 50,000 (discounters, supermarkets) to 150,000 (hypermarkets) visitors
• Broad audience across all levels of the population
• Consumer-oriented interest of visitors
• Dense network of available locations within the desired catchment area
• Minimal scatter losses
• High popularity with consumers
• Permanent advertising presence all day, 300 days a year from morning to evening
• Advertising effectiveness is strengthened through repetition effect and lasting visibility
• High retention time of visitors in the shop
• No opportunity for people to turn down the advertising material
• Anchoring in the long-term memory through subtle intensive repetition of the advertising message